New business models in a Web 2.0 world is the title of Kauder's presentation. He opens by discussing the growth rates of online advertising, with relevancy the key and the different advertising models that exist online.

Advertising is business model number one, membership is the second bsuiness model. He's using old dot.com era stories, Salon.com which charged readers from the outset and bombed, but has since re-emerged as a major technology information site. He is describing the model US sports channel uses where magazine subscribers get access to a online channel called the Insider. Revenue is generated by the subscription and ad sales within the magazine.