Tomorrow is the closing date for the 2007 Brit Blog Awards. No industry can exist these days without an award ceremony it seems. Sadly these awards, sponsored by web search provider Ask and organised by one of London's free newspapers has failed to recognise that blogging has taken off and offers a whole array of communities the chance to communicate.

There are categories for technology, sport, fashion, politics, arts & entertainment; travel, youth and weird and wonderful.

Perhaps because the organisers, the Metro newspaper and its parent the derisive Daily Mail have a poor track record at good news reporting there is no category for news, nor is there a category for business blogs, science and culture. Any one who has picked up either of these papers will be aware of their inabilities in these areas; and therefore it is perhaps sensible that they don't try to judge quality bloggers in these areas.

But the truth is, blogging has become a serious platform for creating, sharing and delivering information and if it is to have an awards ceremony, it needs one that has credibility.