Catherine Draycott, chair of British Association of Picture Libraries and Agencies (BAPLA) and the Wellcome Trust discusses how difficult it can be for image libraries within an organisation, including museums because there is often a need to generate a profit. She wants the industry and BAPLA to consider new models where there is an exchange between the academic community and the image provider, whether it is partnership or digitisation benefits or other ways of sharing revenue.

Wellcome now makes its images available under Creative Commons and a large percentage of the royalties goes to the creators. They have gone to the attribution model, because it is in line with the Wellcome's OA policies and the policy applies to the images on the Wellcome trust. If the images are for teaching, academic research and non-commercial publication the fee is waived.

Intelligent Television a documentary company that looks to make educational material more widely available, chief exec Peter Kaufman begins talking about screen based visual material, which is what a TV producer considers and so do information professionals. Gartner believe that paid search is a $15bn industry. The JISC digitisation strategy doesn't talk about free  and open access and focuses on business models and public private partnership and Peter Kaufman thinks that is a practical approach.

In the Q&A Draycott describes an idea of using the same metric as PR companies use to quantify the value of media coverage compared to the cost of an advertisement, to the re-use of images from an image library and how that may be useful for archive holders, especially as they are subsidising commercial organisations by providing the images.