Earlier this week PaidContent.org launched its UK and European information service at a swanky Scottish bar in, err, London.  IWR went along and once underneath the deer antler chandelier it was as if a time and space wormhole had opened up and we were transported back to 1999 and they heady dot com boom.

The zeitgeist was unmistakable, young trendy professionals in Chris Evans glasses, sharp suits, bright shirts and an excitable level of conversation about "content" and "funding". It was uncanny. The headache's from the launch parties of Boo.com, Handbag.com and anything you like .com have only just cleared at the IWR Editor's desk and all of a sudden I get the feeling that it is all about to happen again.

The last web boom rapidly replaced CD-Rom in the professional information space and for those of us commentating on it for the traditional information sector, we were regularly told our days were numbered and the geeks would inherit the earth. In many ways everything has changed, yet also, nothing has changed.  Jimmy Wales and Wikipedia are significant changes, but despite falling ad revenues, the stalwarts of information still remain kings of the jungle.

Interestingly at this party, fund toting entrepreneurs didn't make the same mistake of predicting the demise of traditional information providers; instead I heard many conversations about partnerships, relationships and hosts. Kewego, just one of the bright (complete with lime green logo) Web 2.0 start ups present talked of the importance of the "content owners" and rattled off the names of respected information providers. The general feeling I left with is that if we are about to start partying again, but the difference is not that the new players think they have all the answers and will replace our libraries, publishing houses and research departments, instead they see themselves as a component and supplier.

Widgets is a term used widely in the blog world and already newspaper groups are adding widgets to their online portfolios. The next information wave appears to be about a wealth of new ("funded" and partying) companies offering to add their widget to your information. For information professionals this means understanding what a widget is, what it offers your users and negotiating a good deal for all parties involved.