Information World Review (IWR) Blog Information World Review (IWR) Blog A blog from www.iwr.co.uk

« A chance to help Mariella | Main | Who do they think they are? »

Cosying up to Microsoft in a crowded bed

Anybody who has been watching the TV adapatation of Fanny Hill recently will recognise that  hopping between beds can be the fastest way to win friends and influence people. In enterprise software, that truth has long been recognised, hence Open Text's announcement that it is cosying up to Microsoft by opening up a development office in Redmond,  home, of course, to the world's largest software company.

In a statement, Open Text said: "Our relationship with Microsoft is founded on customers' need for complementary ECM solutions that blend the strengths of Microsoft and Open Text, bringing the power of Microsoft's productivity tools and ubiquitous presence on the desktop, together with our ECM solutions and vertical-market expertise."

Quite so, but the problem for Open Text is that everybody has the same idea and Microsoft's bed is very crowded these days. Everybody wants to gain a lever from Microsoft's ubiquity by integrating its software with key programs and by copying its look and feel. This has been Software Marketing & Development 101 ever since companies such as Corel and Micrografx saw there was business to be had in building applications for Windows.

A secondary driver is the fact that Microsoft is eating the lunch of ECM companies, thanks to the remarkable success of SharePoint. Firms like Documentum are reduced to hoping that firms use SharePoint at the front-end and their "grown-up" products at the back end. This, they hope, is the new realpolitik, although even this compomise might be delusional.

In ECM, you can't spit without hitting a company that claims to be in cahoots with Steve Ballmer's men. Many claim to have "special" relationships, for example in developing for certain vertical industries. It's no secret that these companies care about Microsoft more than Microsoft cares about them. The only time that will change will be the day Microsoft decides it needs to buy one of these companies. Then, at last, there really will be a special bedfellow.

Comments

Post a comment

Bloggers-in-chief

Daniel Griffin, IWR Deputy Editor Daniel Griffin, IWR Deputy Editor
Daniel joined IWR in 2006 after a career as a publisher of guides, supplements and websites for magazine and event companies. His special interest is the evolving publishing and information industry online.

Peter Williams, IWR Editor Peter Williams, IWR Editor
Peter is in his second spell on IWR. Over the last few years he has developed interest in the fields of knowledge management and e-learning, writing and editing extensively on both topics.

Friends of IWR

LI Isues
James Mullan

Lorcan Dempsey’s weblog
Lorcan Dempsey

SocialTech
Josie Fraser

Jennie Law’s blog
Jennie Law

UK Web Focus
Brian Kelly

tfpl blog
James Lappin

e4innovation
Grainne Conole


Recent Comments

Powered by Movable Type
Useful links: About | Privacy policy | Terms & conditions | Top of the page
© Incisive Media Ltd. 2008
Incisive Media Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, is a company registered in the United Kingdom with company registration number 04038503