Merger and acquisition activity has been the name of the game in enterprise content management for the last few years so it was no great surprise to see EMC adding to its content management and archiving division with an $85m agreement to buy Document Sciences in the dog days between Christmas and New Year.

However, whereas a lot of the buying and selling in ECM has been about consolidation, this is a “tuck-in” deal, meaning that it is a purchase EMC can easily afford, of a company that adds incrementally to its portfolio rather than changing the face of its strategy. That said, I think it’s indicative of the direction in which ECM is heading.

Documents Sciences’ Xpression suite helps firms automate document output and communications. If you want to create contracts, marketing correspondence or company policies, its software can help. More importantly, it has pre-built hooks into ECM software, as well as ERP and CRM programs, so output management is not a silo but an integrated part of your business infrastructure.

A lot of ECM 1.0 has been about taking a belt-and-braces approach to content. It has sprung from the “save everything” and “keep the CEO out of jail” period of post-Enron paranoia. The Document Sciences deal is a reminder that making use of that stored content through automated business processes should be the raison d’etre of ECM. A fully-functional ECM system is a system for saving time by creating a single, intelligent repository of content that can be reused and repurposed in many ways.

ECM shouldn’t be a glorified storage dump and it’s good to see EMC recognise this.