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Greenpeace slams Microsoft. Again.

Greenpeace has just published its seventh Guide to Greener Electronics. If you visit the website you can track your favourite manufacturer over the past eighteen months. This picture is just a static snap:

Greengrid

Despite lots of noise from the IT world about its green credentials it still falls short of the high standards demanded by the Greenpeace survey. In fact, in the seven reports to date, only one PC maker has ever reached an '8' - Lenovo. And that was a year ago.

The rankings are related to company policies on toxic chemicals and recycling. It is a mix of company claims and Greenpeace observation across a range of personal computers, mobile phones, TV's and games consoles.

When companies are plainly competitive, then the chart serves a useful purpose. Acer, for example, ranks quite low among PC makers. If you were concerned about green issues rather than price (and this is still deeply unlikely) then you might standardise on Toshiba machines.

Once we get environmental regulations which penalise poor performers and/or reward good ones, then this will be reflected in prices. Goodness knows how long that will take but, in the meantime, we will probably continue to disregard any harm we might be accumulating for our descendants.

I carry no torch for Microsoft, but I did wonder what the heck it was doing in this survey. Especially so low. It's not as if any other software companies were listed. Then a bit of digging reminded me that it makes games consoles and that was the basis for its inclusion. The trouble with this is that, without a clear context, it makes Microsoft the company look like a poor environmental performer.

If I were Microsoft, I'd demand a clarification.

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Bloggers-in-chief

David Tebbutt, IWR Consultant & Columnist David Tebbutt, Consultant & Columnist
Has spent 40 years in software development and publishing. Special interests include: knowledge and information management, social computing, new media and software tools.

Daniel Griffin, IWR Deputy Editor Daniel Griffin, IWR Deputy Editor
Daniel joined IWR in 2006 after a career as a publisher of guides, supplements and websites for magazine and event companies. His special interest is the evolving publishing and information industry online.

Peter Williams, IWR Editor Peter Williams, IWR Editor
Peter is in his second spell on IWR. Over the last few years he has developed interest in the fields of knowledge management and e-learning, writing and editing extensively on both topics.


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