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Speaker of the Week: Jenny Levine

Jenny Levine.jpg

Jenny Levine, Internet Development Specialist and Strategy Guide, American Library Association, USA is this weeks speaker. Jenny is a track keynote speaker on day one of the conference. ...

Day 1: Track 3 New Channels, New Media and New Approaches for Libraries

Q Which are the most important topics, for you personally, due to be discussed at the Online Information Conference 2008 and why?
Jenny:
The most important topics for me are the integration of user-generated content, interactivity, and syndication (RSS). I believe these three things are changing user expectations and behaviour with information and media, forcing the rest of us to adapt to these changes.

Q Which tracks would you recommend to delegates attending the conference?
Jenny:
As someone who works in an association and is implementing a professional networking service for our members, I'm interested in the "Risk 2.0 or Opportunity 2.0 - hype or hope?" and "User generated content - challenging professionals" tracks. I'm also intrigued by the "Perspectives from Generation Y" and "Information seeking behaviours in the new world" ones, as I think these have an impact on our profession.

Q What are you looking forward to most about participating in Online Information 2008?
Jenny:
The piece I'm looking forward to the most is the networking and meeting new people who can provide me with new information and inspire me think of things in different ways. This conference certainly looks like an exciting group of people to do just that.

Q If you had to choose only one - which social network would you recommend to colleagues?
Jenny:
don't think I can recommend just one social network, as I don't believe any of them meets all of someone's needs. Instead, I think each person should create their own social network using Friendfeed, although I am discouraged that the site still cannot display Facebook updates.

Q And finally, just out of interest - where are you planning to spend Christmas this year?
Jenny:
I'm planning to spend the holidays at home, which will be a nice break after a fall of quite a bit of travel. :)

About Jenny Levine
I work in both the Information Technology and Publishing units at the American Library Association. As part of my job, I blog, create wikis, bug my colleagues to instant message, test podcasting and vodcasting, teach RSS, post pictures on Flickr, explore Second Life, and do similar work with emerging technologies and new tools. I am currently organizing the 2007 ALA TechSource Gaming, Learning, and Libraries Symposium which will take place in July in Chicago. Last year, I had the pleasure of traveling around the United States and Europe to give more than 30 presentations. The "strategy guide" piece of my title is providing leadership and implementation of new technologies at ALA and in libraries in general.

Learn more about Jenny by checking out her Blog www.theshiftedlibrarian.com
For more information, or to view the conference programme in full, please visit:
www.online-information.co.uk/conference

Reading the way ahead

So where do you stand on the great e-book debate? Is the digitisation of books as inevitable as the digitisation of every other as aspect of life in the western world in the 21st century? Or is an e-book ruining the experience of reading a book where there is as much physical pleasure as mental? Many find it hard to divide the love of reading from the love of books with careful readers finding the physical properties of the paper and the dust jacket as pleasurable as the mental devouring of the written word. It seems impossible that such experiences will be lost. However research suggests that those who are used to online are ready to embrace the e-book in a way that seemed unlikely just a few years ago. One reason why e-books may be on the cusp of being a serious proposition is that the technology has caught up with the initial hype and promise. Carrying around a thick book may have its disadvantages but that is still a better bet than being in possession of an e-book reader which doesn't quite have the right screen size, battery lifespan, lighting or weight.
Research commissioned by Nielsen Book showed that 3% of regular internet users were "extremely likely" to buy a dedicated e-book reader in the next three months with a further 4% very likely to make a purchase. The online survey generated 6,500 respondents and illustrated a widespread awareness of the device. The intent to purchase e-books was also measured with 9% of respondents extremely or very likely to buy an e-book within the same timeframe.
Whether you may have expected a higher response among such a digitally aware audience is a matter of dispute. Of course given the economic gloom and the lack of consumer confidence maybe this is not the best time to be selling a new concept to a fragile feeling buying and reading public. But perhaps what is most interesting is that Nielsen is taking e-books seriously enough to be developing a way of measuring the sales of e-books alongside the method it has for counting physical book sales. Comparing sales of e-books with their real life counterparts should be a good measure of how many of us are truly embracing the digital world.


Second Life vs Real Life

Two recent encounters brought Second Life and real life into sharp contrast. And, it has to be said, on this particular occasion I preferred Second Life.

The idea behind my Second Life visit was to see if things had livened up at all in the last year or so. I headed for the library archipelago and was soon redirected to Info Island International where I met a bunch of interesting people who shared my interests.

Before long, I was off exploring their web presences and picking up interesting snippets. One link worth sharing is this one to a free profiling tool associated with the Groundswell book written by analysts Charlene Li and Josh Bernoff. Gareth Otsuka (real life name Gareth Osler of Liverpool Libraries) tipped me off about the link, mentioning that it is in his library technology RSS feed. Cheers Gareth - nice feed.

Looking at my notes, I was amazed to find that I'd spent 35 minutes with Gareth and some of his colleagues and passers-by. Time passed quickly because of our common interests.

Contrast this with a physical gathering today. In theory, we all had an interest in 'social media'. But the engagement rules were very different. In Second Life, you can click on an avatar to find out about a person and choose not to engage, or move on without embarrassment. In real life you have to do it through conversation. But by the time you realise you want to be elsewhere, you're trapped.

Both environments rely on serendipity to work its magic but, in the case of Second Life, it's definitely aided and abetted by effective focusing and filtration mechanisms. And, assuming you have the graphics power and broadband width, Second Life scores because it also avoids the inconvenience of physical travel.

Kevin Kelly: Better Than Free

Kevin Kelly, a Wired co-founder, recently wrote a very interesting piece about the digital economy called Better Than Free. It starts from the postulation that the internet is a giant copying machine. Anything that can be copied and distributed for free becomes worthless (in a financial sense). And, therefore, anything that can't be copied acquires value.

Sounds like common sense, right? But it strikes at the heart of the old order where people were willing to pay for mass-produced copies of stuff. Of course, it is still possible to pay for the convenience of a book, for example. Inexorably, though, online is trumping offline in an increasing number of situations.

But Kelly proposes eight categories of valuable and non-copyable activity. If he's right, and he's thought about these things more than most, then his suggestions provide a series of guiding lights for those of us who are still floundering in the internet economy.

He calls these values 'generatives'. To quote him:

A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold.

His categories are: immediacy; personalisation; interpretation; authenticity; accessibility; embodiment; patronage and findability. Most of them probably make intuitive sense to you, but do read his explanations, they deliver real insight and understanding. To clarify a couple of the more obscure ones: 'Embodiment' means an analogue version of the digital entity - a book or a musical recital for example; and 'Patronage' relates to paying a reasonable amount to the originator.

In this new world, value is being derived from essentially human skills rather than mechanical processes. We are not talking about a new bandwagon for wheeler-dealers to jump on, we're talking about being rewarded for genuine intellectual or physical effort which delivers real value to the buyer. Something which should resonate with most IWR readers.


(Hat tip to Jack Rickards for the tip-off.)

IWR Information Professional of the Year Award

The IWR American Psychological Association Information Professional of the Year award has been announced and went, deservedly to Brian Kelly, UK Web Focus for the UKOLN organisation.

The award is judged by a panel of previous winners and the IWR editorial team. As editor of IWR when I judge the award I look for an individual who is pushing the limits of information, technology and making the role of the information professional as far as possible and making it an exciting role.  When looking through the final results I could see that the other judges felt the same way and Brian was an excellent choice.

Brian's role is a national Web co-ordinator, an advisory post funded by the educational body JISC and the Museums, Library and Archives Council (MLA).

In this role Brian is looking at the web as central resource for learning and research in higher education and is looking at ways to make the web a successful resource, which is a challenging role, because the web is still very young and is constantly changing. This can be seen with the recent changes dubbed Web 2.0, therefore Brian is going to be pretty busy for some time to come.

Based at the University of Bath, I know from information professionals I have dealt with in the academic sector that he is very well respected and his thoughts are often the basis for great debate within the industry. Linked to this is his blog, which is one of the most popular blogs in the sector.

I hope all IWR readers will join me in congratulating Brian for an award very much well deserved. 

Jimmy Wales on the role of Wikipedia in society

Jimmy Wales, chairman of Wikipedia was the keynote speech of Online Information 2007 with a presentation Web 2.0 in action: Free culture & community on the move.

Starts with Britannica editor Charles van Doren 1962, who said the encyclopaedia should be radical, but Wales claims they have been anything but.

Wales280x293 Small showing of hands for those that have edited, although Wales believes it’s a good showing, "but not as many as college kids".

I consider us to be the Red Cross of information, he says as he describes its charitable status. Have 10 full time staff and will spend about $2 to 3 million this year, which is tiny compared to the major publishers. Vast majority of the money is from small donations, which he likes because its grass routes and not dependent on advertisers.

Wales talks about the desire to extend the languages that are in use on Wikipedia, including Hindi and Afrikaans.

Wiki is free in the sense of GNU, its free to copy, modify and distribute.

Shows a video of his travels to India and how he learnt that the local communities want to use the English version, as the English language is a route out of poverty. His organisation has been out to South Africa teaching students how to edit Wikipedia. "One of the things we have learnt is that if you can get five to 10 editors working together, it can make a great difference." These groups make progress and then they look towards outreach and who they can include. Hence the organisation has set up an academy to find the founding editors. It has begun in India, with 10-20,000 articles a month being put together by academy organisations.

Wikia is his next subject, a separate organisation with 66 languages, including a 67th, Klingon. Wales goes on to demonstrate using Google search results for Muppets and how the top result is the official site, but the rest of the results are from web based conversation, ie Wikipedia pages, forums and fan sites. He demonstrates an article on the Ford motor company and how on Muppet Wiki site, there is an article on Muppet Ford ads and how this demonstrates this level of information would never have been available before.

The search engine is a political statement, in a small P sense, Wales says. The proprietary software of the main players is a mystery in that people have no control of the accountability. The Wikia search will publish its algorithm.

Wales believes that the trust of social networks and setting up trusted networks can be utilised in search. .

On the role of collaboration, he asks the audience to imagine that they are designing a restaurants, discussing the idea that we trust the people around us, we don't put people in cages in restaurants because they will be using knives.
The wiki philosophy is to allow people to do good.

Information professionals guiding you to the best bits of the blogosphere - Lorcan Dempsey

Lorcan Dempsey has worked for JISC and libraries on both sides of the Irish Sea and the Atlantic. As a member of the National Information Standards Organisation, his blog on networked information and digital libraries is well followed.

Q Who are you?
A I work in Dublin, Ohio, was born in Dublin, Ireland, and spent a long time in between in the UK. I am lucky to have what I believe to be one of the most interesting jobs in the library world. I am responsible for the programmes and research area within OCLC (Online Computer Library Center). I also help shape OCLC strategic direction.

Q Where can we find your blog?
A http://orweblog.oclc.org

Q Describe your blog?
A I say that it is about “libraries, networks and services”. I suppose that over time it has become more general. At first it had more of a technical slant; now it ranges more widely. I tend to talk about how networks are reconfiguring library services and I have some recurrent threads. These include:

Making data work harder.
We invest a lot in bibliographic data and need to use it more imaginatively in our systems and services.
Moving to the network level.
No single website is the sole focus of a user’s attention. The network is the focus of attention. And a major part of our network use revolves around significant network-level services ­ Amazon, Google, IMDB, and so on. These match supply and demand in efficient ways. The real message of Web 2.0 is the emergence of this pattern of service: data hubs with strong gravitational pull generated through network effects.
Being in the flow.
The focus of attention has shifted from website to workflow. The network is not so much about finding things as getting things done, and we have increasingly rich support for “networkflow”. We may construct our personal digital identities around services in the browser or on the network (RSS aggregators, social networking sites, bookmarks, etc), and we use prefabricated workflows (course management system, customer relationship management system, and so on).

Q How long have you been blogging?
A Almost four years.

Q What started you blogging?
A After I arrived in OCLC I tended to send out a lot of emails. A colleague suggested that a blog might be a better model.

Q Do you comment on other blogs and what is the value of it?
A The comments on some blogs seem more important than on others.

Q What are the blogs in your sector that you trust?
A I keep a wide range of feeds in my aggregator and will focus on different ones from time to time. Again, I tend to be more interested in “voice” or those from whom I can learn something. From a library point of view, I look at Caveat Lector (http://cavlec.yarinareth.net) and ACRLog (www.acrlblog.org).

Alma Swan’s new blog, OptimalScholarship (http://optimalscholarship.blogspot.com) and eFoundations (http://efoundations.typepad.com) from Andy Powell and Pete Johnston, are informative and provocative. I find PlanetCode4Lib (http://planet.code4lib.org) an efficient and useful way of keeping up with a range of stuff.

Q What good things have happened to you that could only have happened because of your blogging?
A I have always contributed to the professional literature. But I find that blogging is quite liberating: it is much easier to write blog entries than longer pieces. It has made me write more quickly and to think about short communications.

Q Which blogs do you read just for fun?
A I look at John Naughton’s Memex 1.1 (http://memex.naughtons.org) and William Gibson’s blog (www.williamgibsonbooks.com/blog/blog.asp), and the pictures in YarnStorm (http://yarnstorm.blogs.com) make me smile.

Wiley goes on Safari

Global publisher John Wiley & Sons is not afraid of new technology and ventures, as I recently discovered in a meeting with them at the Frankfurt Book Fair. The Bookseller reports today that Wiley has now inked a deal with Safari Books Online, an increasingly important on demand reference platform.

Wiley will add its business and technology reference books to the Safari platform and see its content aligned with other leaders like Pearson, O'Reilly and the publishing arm of software giants Microsoft. Wiley will add its For Dummies books, which it acquired from web and magazine publishers IDG, and the Bible range of computer books.

This is an important deal. Reference books are still an amazing resource for users, and a method of information delivery and publishing that still has plenty of legs in it. Like all information resources though, it is a sector that has been threatened by amateur services like Wikipedia. Reference is clearly an information set very well suited to the web. Safari is a platform that offers a genuine alternative to Wikipedia. Because the content on Safari is from credible publishing companies that check the veracity of information, use knowledgeable experts and put a great deal of effort into the writing, editing and presentation of the information, it is more credible than Wikipedia. Wiley has increased the desirability of Safari and improved reference information on the web.

A chance to help Mariella

Dear Mariella,

Enjoyed the repeat of your Open Book programme today. I'd sneaked away from the computer for a bit and up you popped on the radio. It was interesting to get your take on the world of social computing. Like many people who aren't involved, your incomprehension was quite a treat. Afterwards I wondered if you were doing it on purpose to wind up two of your guests,  Victoria Barnsley, boss of Harper Collins,and David Freeman, founder of Meet The Author.

Since I write for information professionals who are interested in both books and technology, I thought it might be interesting to get a conversation going on the value, or otherwise, of the internet to book authors.

Of course, this blog post could just languish, like most do, or it might trigger some interesting feedback. That's the nature of the web. People take a look at stuff and, in moments, decide whether to linger or move on.

The note below is to put my readers in the picture. Feel free to join in.

All the best,

David

The programme involved two websites: Authonomy, from Harper Collins, which will give authors a place to upload 10,000 of their words so that visitors can decide whether it's any good; while Meet The Author plays recordings of authors talking about their work.

Mariella suggested to Victoria that Authonomy was "just a cynical way to get the general public to do the work for you" and "ultimately it's a way of you getting your paws onto new work and creating a degree of ownership  over it before you've had to commit to it financially in any way." Ouch.

The answer is, of course, that people have a chance to make an impression and get picked up for consideration by Harper Collins or, indeed, any other agent or publisher who happens by.

Mariella found it hard to believe that that Harper Collins would not be "upset" if another publisher snitched talent from the Authonomy site. Victoria suggested that this would prove that the site was a huge success. Mariella retorted with, "but isn't it just like a talent show for authors. Like something you'd expect to see on ITV?" She threw the same accusation at David Freeman.

Not surprisingly, both speakers more or less agreed with her. Victoria noted that tens of thousands of authors might get read who otherwise would have been ignored. David suggested that if publishers and agents liked the author's pitch, they might ask to see their work.

In the end, good writing is essential to being published. But these two sites offer much needed visibility and promotion for unknown authors, a way to emerge from the fog that surrounds agents and commissioning editors.

But in publishing, as in the rest of life, the democracy inherent in the internet is a bit hard to get to grips with. It may be a little threatening to people in conventional positions of power.

Would anyone care to comment?


PS I just checked out the 'Meet The Author' site and it operates on vanity publishing lines rather than YouTube. Authors pay for the privilege. I suspect this will not be the case with Authonomy.

Blackwell's boss resigns

René Olivieri, chief operating officer at Wiley-Blackwell, the academic book and journals publisher has resigned, reports The Bookseller.

Olivieri was ceo of Blackwell when the company merged with Wiley in a surprise move last November. Since the merger Olivieri has been heading up the transition team as chief operating officer, a role he has held since May.

He has had a long and illustrious career at the Oxford based publisher, starting out as a publisher in the 1980s, before becoming an editorial direct, deputy md, and managing director. The Bookseller reports he became ceo of Blackwell Science in 2000 and stepped into the role of Blackwell Publishing ceo a year later.

Bloggers-in-chief

Daniel Griffin, IWR Deputy Editor Daniel Griffin, IWR Deputy Editor
Daniel joined IWR in 2006 after a career as a publisher of guides, supplements and websites for magazine and event companies. His special interest is the evolving publishing and information industry online.

Peter Williams, IWR Editor Peter Williams, IWR Editor
Peter is in his second spell on IWR. Over the last few years he has developed interest in the fields of knowledge management and e-learning, writing and editing extensively on both topics.

Friends of IWR

LI Isues
James Mullan

Lorcan Dempsey’s weblog
Lorcan Dempsey

SocialTech
Josie Fraser

Jennie Law’s blog
Jennie Law

UK Web Focus
Brian Kelly

tfpl blog
James Lappin

e4innovation
Grainne Conole


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